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Lawyers Can Bid on their Competition’s Names, says NJ Supreme Court in Landmark Ruling


In New Jersey, attorneys can purchase keywords using competitors' names for online advertising, but they must include a clear disclaimer on the landing page of their website. The New Jersey Supreme Court's ruling in "In re Opinion No. 735" clarified that this practice, known as competitive keyword advertising, does not inherently violate the Ru...

Posted by , July 29, 2025 • Professional Ethics

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