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Third Circuit Appeals Court Affirms Fine Print Comparative False Advertising Claim

In a precedent setting case that has significant implications for the use of fine print in advertising, Group SEB USA, Inc. v. Euro-Pro Operating, LLC, Case No. 14-2767 (3d Cir. December 17, 2014), the U.S. Third Circuit Court of Appeals held that small print statements explicitly defining the terms of a more prominent superior performance claim (...

Posted by , January 30, 2015 • Advertising, Litigation

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